A partnership with Customer Link, member of Spire, to turn scattered information into a single source of truth.
At Customer Link, we believe that successful digital transformations are powered by people, not just technology. When Profel Group, a Belgian leader in high-quality windows and doors, sought to unify their customer journey, they didn’t just need a software implementation—they needed a partner to guide them through the process with enthusiasm and strategic vision.
The Challenge: Bridging the gap between data and customer care
Profel has built its reputation on a customer-first approach. However, as the company scaled, they faced a common hurdle: fragmented data. With sales and service information scattered across siloed systems and OneNote files, teams couldn't get a complete view of customer interactions. Follow-ups took longer than they should. The company needed a unified platform that matched how their teams actually work.
A partnership from day one
To solve this, Profel turned to Salesforce Sales Cloud, with Customer Link as their strategic partner. The collaboration began with what Thomas Vrancken (Account Manager at Profel) describes as an "enthusiastic and constructive" introduction by our Managing Partner, Caro Coox. This initial spark quickly evolved into a deep, strategic partnership.
Rather than acting as a typical external vendor, Customer Link embedded itself as an extension of the Profel team. Jonas Meys, our experienced Salesforce Lead, acted as the stable anchor throughout the journey, navigating the complexities of the implementation with a blend of technical expertise and proactive ideas.
Together, we rolled out a tailored Salesforce CRM solution that delivered a 360-degree customer view.
It never felt like just another implementation—it was a real partnership. Jonas was a rock-solid partner who steered us through the process with ideas and passion."
— Thomas Vrancken, Account Manager at Profel
Watch Profel’s team share their CRM journey with Customer Link, member of Spire, & Salesforce
The results: Enabling teams to thrive
Our people-centered approach has delivered measurable impact across the board:
Unified Vision: A 360-degree customer view adopted across all departments, ensuring everyone speaks the same language.
Operational Agility: Significant time saved in sales follow-up, reducing the admin burden and allowing teams to focus on customer experience.
Ready to scale: Platform deployed across multiple divisions with a foundation for future features, possibilities and roadmaps.
What’s next: a roadmap for continuous growth
As Profel continues to evolve, Customer Link remains a trusted partner. With a solid foundation, we are now looking to the future: integrating Salesforce Service Cloud and Marketing Cloud to further improve customer experience and internal efficiency.
Ready to experience consultancy differently? Let’s start the conversation today and get ready to link different.